Saturday 5 September 2009

Popular Hungarian snack to launch in China

A version of Turo Rudi, a curd cheese bar covered with a layer of chocolate that is one of Hungary's most popular snacks, will be available in stores in China from mid-September.

Preparations for the launch of the product, called Turo Kiittyy, have taken two years, Nepszabadsag daily said on Friday.

Hungary's EU-Milk Technologies is a partner in the venture making the snack bars at a plant near Beijing.

Jenny Lou, a Chinese chain known for stocking specialties from the West, will be among the stores that carry Turo Kiittyy. Its makers also aim to put the Turo Kiittyy in stores near schools, as the snack is seen as a healthy alternative to sugary foods popular with children.

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